Word of Mouth Marketing For Northern Rivers Business Owners

The use of spreading the word is just as popular as wearing the product.  You are a walking advertisement.  Someone will inevitably ask you where you got whatever you have gotten.  They will also ask how they can find out about the same thing.  This is where it all begins.

People have pushed this tried and true form of marketing to the wayside with the advent of technology.  We can reach people on the Internet and reach them by the thousands.  The problem inherent in that is that millions of other people are trying to do the same thing.  All of you are competing for the same audience and the competition is stiff.

In your city or neighborhood, you may be the only one who has an online business that performs that service that you provide.  Local businesses can network with you to meet their needs.  Well, each one of those businesses can recommend you to their clients, who may not all live in that city or neighborhood.  All of those people have friends and business associates to whom they can recommend your services.

It is like that shampoo commercial that used to be aired on television.  There was a girl with beautiful hair that told two friends about her shampoo.  Those two friends each told two friends and so on and so on and so on.  This is an accurate representation of word of mouth marketing at its best. 

Don’t count this out as a way to grow your business.  One thing that you have to do is to get out and mingle with others.  When business is conducted via the Internet, it is easy to become a hermit.  You contact clients over the Internet, make telephone calls, and maybe go out for supplies.  The circle of your influence extends to family.  That is not going to help you out.

Widen your sphere of influence by diversifying your contacts.  Participate in church activities and other civic organizations.  Build relationships with people on a personal level and then work on a professional type of relationship.  Churches are sitting on a wealth of resources that they don’t know exist. 

So mamy people attend church: doctors, lawyers, teachers, administrators, business owners, presidents, construction workers - and the list can go on.  The possibilities for forming new contacts are endless and it only takes one person to speak your name and that of your business to get the ball rolling.  Don’t discount the global influence of a local passing of the word.