13. Market likely winners. When searching for the right product or service to market, ensure that these fundamental requirements are in place before you start:

• Efficient, reliable production/duplication system
• Available inventory at all times
• Fast delivery anytime, anywhere
• Proven marketing system
• Adequate resources to operate and expand

14. Deal only with reputable people and companies. You don’t want to get stuck investing in business generation for an inferior product, or a supplier who can’t deliver in a timely manner. Look for cutting edge approaches, proven techniques, established track records, and potentially lucrative arrangements that allow you maximum profits with as little risk as possible.

15. Fulfill all prospect requests immediately. Instant delivery creates a positive experience for the prospect, increasing the chances they’ll buy. If you’re offering your own product, look for innovative ways to produce, inventory, and deliver the goods faster. One significant breakthrough in just one area can make a huge difference in your results.

16. Take action everyday. Many entrepreneurs complain about not having enough business. But most don’t realize that it’s only a symptom, not a disease. Disgruntled business types tend to blame everything under the sun, but few will accept the responsibility for their own results. Fewer still will actually do something about it.

17. Concentrate your efforts and resources on attracting only qualified prospects and customers. Always be on the lookout for new prospective customers. Don’t just open your doors and expect great things to happen. Success is all about marketing and marketing begins by prospecting for new business. Everything else, as Peter Drucker says, is just an expense.

18. Make money three ways. According to marketing wizard, Jay Abraham, when you get right down to it, there are only 3 ways to make more money in any business – online or offline.

They are…

1. Increase the total number of customers you serve…
2. Increase the average dollar value of each sales transaction…
3. Increase the number of subsequent purchases each customer makes…

19. Solicit “high-value” prospects. The easiest and often least costly sale you can make is to an existing customer. A satisfied customer has already put their trust in you to deliver whatever was promised.

You don’t have to sell them again on the merits of doing business with you, as opposed to a competitor.

These people are “high-probability” prospects for your next offer – and are therefore a tremendous asset. But before you can benefit from any repeat business, you need to attract people as first-time customers.

The best firsttimers are those with the greatest possibility of long-term buying relationships. Wooing lifelong customers should be a primary objective of every entrepreneur. You want customers who will repeat the buying process over and over again.

20. Keep prospecting relentlessly. In a perfect world, an already established business might be able sit back and serve existing customers only. But to do so would only inhibit growth and profitability. Eventually every business needs to attract fresh blood and that’s exactly what a consistent marketing effort will do for you.