For decades, millions of dollars spent in market research and multitudes of direct response copywriters (like myself) have demonstrated 'beyond fear of contradiction' this one 'immutable' 'set-in-granite' FACT about sales, marketing and selling:

Businesses that use a multi-step, advertising program consistently experience better (read show-me-the-money) results and a lot more sales more often than those whose ads attempt to get people to buy their products and services from just one exposure to their marketing message.

HINT: That is one of the main reasons why so many websites fail miserably.

HINT: That is the main reason why people who 'Try' direct mail will swear blind it doesn't work.

But the fact remains - the more you TELL the more you'll SELL.

And there really is a fortune in the follow-up.

Frequently as sales people we get fascinated by the complexity of our sales and products and we lose site of the fact that it's often the little, everyday things that cause us to lose sales.

For instance, in dealing with prospects, do you and your sales team say 'Please' and 'Thank You' And do you say so often? In fact, If I were to survey your clients, would they say that you are really polite people to deal with?

The Quality Business Institute in Australia have surveyed over 71,000 people in an effort to understand why people stop using a companies products or services.

Their research indicates that people will flip the buy button to off 'even if they genuinely want to buy a salesperson's product or service' if they perceive them to be impolite.

What a long way good manners can take you!

If you are a sales manager, a key component in your job description should be to go beyond simply developing business and revenue for the company you work for, it should also include developing people.

NOTE: Developing people requires more than just handing them a Tom Hopkins book and telling them to 'learn some tie downs' It takes time and effort but the results will far outweigh any sacrifices you make along the way.

To avoid having any of the golden sales opportunities represented by your sales leads fall through the cracks, you need to educate your team to be ultra-polite.

Let's face it…

There is nothing more annoying than a pushy salesperson using hard-sell, outdated sales techniques.

Okay how to you put this into practice?

Here's 3 Things You Can Try.

1. Teach your sales team to say 'Please' and 'Thank You' - often.

2. Teach Them to Listen More and Talk Less!

3. Use a service like www.SendOutCards.com to follow up on your prospects and clients.

NOTE: That last point IF you apply it, will transform your business beyond your wildest dreams.